Aurora World is buying the plush model Mary Meyer, which focuses on baby toys and seasonal plush.
Following the acquisition, Aurora World will launch an expanded lineup of plush, together with new child designs. Mary Meyer’s plush will probably be distributed alongside Aurora World plush and Mary Meyers’ design crew will proceed to develop new plush collections.
[Mary Meyer’s] dedication to high quality and innovation within the numerous forms of plush merchandise completely enhances our personal values. Collectively, we stay up for persevering with to thrill youngsters and households with our lovable creations.
— Henry Gweon, CEO of Aurora World
“We’re excited in regards to the alternatives that this acquisition brings,” says Kevin Meyer, President of Mary Meyer, who will probably be staying on the firm together with different relations. “By becoming a member of forces with Aurora World, we are able to additional broaden our attain and convey our beloved child plush toys to much more households around the globe.”
“Our mixed strengths will allow us to deliver Mary Meyer’s cherished plush toys to a wider viewers, guaranteeing that extra clients expertise the standard and creativity that each manufacturers are identified for,” says Tony Sayles, Vice President of Gross sales at Aurora World.
Mary Meyer will proceed to function as an impartial model.
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