From Sept. 24-26, Brand Licensing Europe (BLE) took over the ExCeL with greater than 250 exhibitors for the present’s twenty fifth 12 months working. The milestone occasion broke BLE attendance data.
Greater than 10,800 attendees from 172 international locations stopped by the present, a 12% enhance over final 12 months. Greater than 1,400 retailers have been in attendance, a 46% enhance over 2019 and 22% over final 12 months. Retailers in attendance included Aldi, ASOS, Dick’s Sporting Items, H&M, Miniso, Uniqlo, and extra.
Supply: Model Licensing Europe
Supply: Model Licensing Europe
“We’ve had improbable suggestions from retailers on the manufacturers they’ve been in a position to meet via pre-booked conferences — which additionally reached record-breaking ranges — and purchasing the present ground for product inspiration and surprising new connections,” says Laura Freedman-Dagg, BLE’s Head of Retail. “We work exhausting to convey new retailers to the present every year, and there’s nothing extra gratifying than seeing them strolling the present and interesting with our exhibitors who, as soon as once more, have actually introduced their A-game.”
“What a becoming strategy to have a good time BLE’s 25th anniversary by breaking all earlier data held by the present,” says Anna Knight, Senior Vice President of Licensing at Informa Markets. “It’s testomony to the exhausting work, dedication and fervour of an incredible crew who actually care about delivering the perfect occasion for this business. On behalf of them and me, thanks once more to everybody within the European licensing business that helps us 12 months after 12 months — attendees, exhibitors, companions, retailers, media and extra. It means all the things.”
The variety of exhibiting firms additionally elevated by 5%, with greater than 60 new exhibiting firms. Subsequent 12 months’s BLE will happen from Oct. 7-9.
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