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Dr. Seuss Enterprises Launches Dr. Seuss Babies Merchandising Program

Dr. Seuss Enterprises has launched particulars for its new model, Dr. Seuss Infants, which options child variations of well-known Dr. Seuss characters. The corporate has established a merchandising program that features child and toddler merchandise, in addition to a line of board books.

The Dr. Seuss Infants merchandising program has resulted in licensing partnerships with firms like Posh Peanut, Whats up Bello, and Playtex Child. Retailers can count on merchandise like feeding options, diapers, and onesies that includes Dr. Seuss Infants. Dr. Seuss Enterprises can also be negotiating with a number of potential licensees for subsequent 12 months.

Infants and toddlers love to find the world round them. Dr. Seuss Infants will assist them discover, be taught, and snigger. Our hope is that this model evokes and delights a brand new technology.”

— Susan Brandt, President and CEO, Dr. Seuss Enterprises

The upcoming line of Dr. Seuss Infants board books will debut in January. From Penguin Random Home Kids’s Books (RHCB), the brand new tales will embody rhyming textual content, vibrant colours, and lovely infants. The debut story, Blissful First Birthday! , is at the moment accessible for preorder. Readers will observe child variations of the Cat within the Hat, Factor One, and Factor Two as they rejoice a milestone birthday. The 22-page, lift-the-flap board guide additionally incorporates a mirror.

Households can count on two further Dr. Seuss Infants books subsequent 12 months: Mr. Brown on the Farm will likely be launched in Might, and Merry Grinchmas, Child! will likely be accessible subsequent September. Plus, three Dr. Seuss Infants books will be part of the gathering in 2026.

“We’re so excited to convey this lovely new line of books to the youngest of Dr. Seuss followers,” Alice Jonaitis, Government Editor, Dr. Seuss Publishing at RHCB, says. “With the eye-catching new artwork fashion, the beloved characters have turn into much more baby-friendly and can assist nurture a love of studying on the earliest age.”    

The primary video within the collection is now accessible. | Supply: Dr. Seuss Enterprises

Households may watch the Dr. Seuss Infants in a set of reveals referred to as Study to Learn. Accessible on Dr. Seuss’ YouTube channel, the collection will assist viewers develop phonic studying expertise by means of letters and sounds. The primary episode, “Study to Learn with Fox in Socks,” is offered now. It’s a 6-minute episode during which Dr. Seuss Infants educate children the way to spell.

Extra data will likely be accessible because the merchandising program strikes ahead.

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