All through the nation, impartial toy retailers are getting ready for Neighborhood Toy Store Month (NTSM), the annual celebration organized by the American Specialty Toy Retailing Affiliation (ASTRA). Neighborhood toy shops supply a curated choice of merchandise, and plenty of have Licensed Play Specialists (CPEs) on employees.
ASTRA is selling small companies closely, with member toolkits out there to maximise gross sales. On this brief video from Studying Specific in Lake Zurich, Illinois, franchise proprietor Richard “The Toy Man” Derr shares first-hand how native retailers are getting ready for NTSM.
The advantages of going to a neighborhood, independently owned retailer for vacation items embody employees that know their merchandise, ‘extras’ comparable to free reward wrapping, and a enjoyable atmosphere with hands-on demos and actions.”
— Sue Warfield, ASTRA President, and CPE
Warfield notes that this 12 months’s occasion begins a brand new, over-arching program to help ASTRA members.
“As an alternative of solely the month of November. Our group might be rolling out an ongoing program
to showcase options and advantages of ASTRA shops and buying native frequently,” Warfield provides.
Retailers, producers, and gross sales reps in search of details about Neighborhood Toy Retailer Month can go to the ASTRA website for full particulars.
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