If there’s one challenge concerning this yr’s LA Fall Toy Previews, it simply is perhaps navigating the go to.
The natural shift to Los Angeles finds practically 300 firms exhibiting in a number of areas all through the Higher Los Angeles space, together with the rising El Segundo Toy District. To assist guests make sense of all of it, Spider Worldwide’s Jonathan Busher — a driving pressure in uniting the worldwide toy and play industries in LA — spearheaded the launch of a brand new web site, toypreviews.la.
This living directory incorporates helpful data concerning firms exhibiting at 1960 on Grand, OPEN/Areas at OPEN, Regus, and different spots within the space. It serves as a complement to The Toy Affiliation’s digital directory of firms exhibiting at its house throughout from LAX in El Segundo.
The Toy Affiliation additionally presents an LA Fall Preview App constructed on a platform that must be acquainted to those that have used the official Toy Truthful app up to now. The digital listing, obtainable on the Apple App Retailer and Google Play, features a tenant search, scheduling choices, and particulars on The Toy Affiliation’s Market Week, Sept. 9-13, 2024. The Toy Affiliation’s house, like most showrooms within the space, is open all through the complete month of September.
Lastly, for a standard, analog strategy, The Toy E-book‘s 2024 LA Fall Toy Preview challenge incorporates a print listing highlighting a mixture of everlasting, semi-permanent, and short-term showrooms all through the world. Copies of the brand new challenge may be picked up within the lounges of 1960 on Grand and OPEN, together with the The Toy Affiliation’s house starting Sept. 9.
Members of The Toy E-book group, together with Vice President & Group Writer Jackie Breyer, Editor-in-Chief James Zahn, and Government Director of Gross sales & Advertising and marketing James “JD” Devin will probably be on the bottom in LA Sept. 9-13.
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