Over time, the identical query has come up repeatedly: “What does ‘specialty’ actually imply?”
For our ASTRA retailers, “specialty” is about way more than simply high quality toys — it’s the whole expertise an independently owned and operated retailer gives, together with a curated product choice, unmatched customer support, and understanding prospects’ wants.
ASTRA’s annual Market & Academy is the epicenter of what specialty is all about. From our opening session with round-table discussions on related subjects to our commerce present, the ASTRA group will expertise the true which means of specialty all through all the present.
There’s a lot to look ahead to, together with tried and true programming like attendee receptions, Recreation & Package Night time, the opening night time get together, and the Toy Lip Sync Battle. However there are some new alternatives to look ahead to as properly.
ASTRA’s Licensed Play Skilled (CPE) course permits retailers, gross sales representatives, and producers to obtain an official Play Skilled certification and study what makes specialty really particular. Obtainable at Market & Academy, this course requires a separate registration.
Plus, there’s a brand new award program on the town this yr. Beforehand often called the “Greatest Toys for Children Awards,” ASTRA renamed its specialty awards program the “ASTRA Play Awards.” This new title permits the awards committee to give attention to merchandise that foster good play for all ages, inclusive of classes past toys which can be offered at specialty, together with books, video games, and extra.
Regardless of the brand new title, this system runs simply because it has in years previous. To qualify, objects should be new to market, distinctive, in good provide at impartial toy retailers, and important (thought-provoking or groundbreaking). You’ll be able to see the complete checklist of finalists at astratoy.org/play-awards.
Additionally new this yr, Market & Academy attendees can look ahead to the Play Awards Gala, at which we are going to announce the ASTRA Play Awards winners. This further occasion requires a separate ticket and can happen Monday, June 3 at 7 p.m. within the America’s Ballroom on the St. Louis Conference Heart.
All the programming, networking alternatives, and even the exhibit ground at ASTRA Market & Academy give attention to serving to producers, retailers, and everybody in between serve future generations by offering kids with high quality playthings. And bear in mind: One toy doesn’t match all. That’s what specialty is about – choosing the proper toy for the suitable baby — or grownup — for a selected time of their life. All of us have to play, and we’re all particular.
A model of this characteristic was initially printed in The Toy E book’s 2024 Specialty Toys & Presents Subject. Click here to learn the complete concern! Wish to obtain The Toy E book in print? Click here for subscription choices!
Trending Merchandise
