License International, a long-trusted supply for updates inside the licensing business, has launched its High International Licensors Report 2024.
The brand new report seems at a number of the largest licensors, based mostly on complete retail gross sales of licensed client merchandise final yr. The report additionally highlights forecasts for future tendencies within the business.
A lot of corporations noticed substantial development over the previous yr, together with Hasbro, Sanrio, and NBCUniversal. In complete, the report exhibits greater than $281 billion in licensed client merchandise bought at retail worldwide final yr, greater than $3 billion development as in comparison with 2022.
In line with the report, the highest 5 world licensors of 2024 so as from largest to smallest are Disney, Genuine Manufacturers Group, Dotdash Meredith, Warner Bros. Discovery, and Hasbro. Different toy business bigs seem additional down the record, equivalent to NBCUniversal/Common Merchandise & Experiences at quantity six, The Pokémon Co. at quantity seven, and Mattel at quantity 9.
A trademark of each model licensing skilled’s analysis every year, the High International Licensors Report breaks down which manufacturers customers are allocating hard-won {dollars} for. Corporations could leverage this information and forecasting to remain forward of tendencies to make sure deliberate product ranges align with the newest client preferences.
Amanda Cioletti, Vice President of Content material and Technique for Informa Markets’ International Licensing Group
The report additionally checked out areas that can provide licensing alternatives sooner or later, based mostly on a survey analyzing what customers need to discover subsequent yr. These embody Apparel, Meals and Beverage, Toys and Video games, and Location-based Leisure.
The High International Licensors Report 2024 is accessible without spending a dime obtain on License International’s official web site.
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