Moose Toys has inked a licensing cope with Glitch Productions, the corporate behind the YouTube collection The Wonderful Digital Circus. Moose Toys will function the grasp world toy accomplice for the animated collection and plans to launch a product line subsequent 12 months.
The Wonderful Digital Circus follows a girl and 5 different people who get trapped in a digital world. The collection was authorised for a full season in February, and extra episodes will debut later this 12 months. As the primary toy firm to safe a licensing deal for the present, Moose Toys will lead the conceptualization and growth of a full line of toys, figures, and plush based mostly on the collection.
“The staff at Glitch are true path blazers and what we liked about Wonderful Digital Circus was how inventive, present and unique the collection was. We’re drawn to creators who’re pushing the boundaries of innovation to accomplice with on new, game-changing toy manufacturers,” Paul Solomon, CEO, Moose Toys, says. “The Wonderful Digital Circus collection has amassed lots of of hundreds of thousands of views since launch, exhibiting that individuals are on the lookout for one thing new and contemporary. We knew that the quirky characters, story, animation model and color palette was an ideal match for Moose to co-create a toy line that brings the collection from digital into the true world, and we stay up for bringing one other Australian success story to the remainder of the world.”
The subsequent episodes of The Wonderful Digital Circus will characteristic new environments, characters, and adventures which will encourage the upcoming toy line.
“We’re very cautious with how we deal with any product launched underneath our model, as we wish to present them the identical stage of care that we deal with our exhibits. After we met with Moose, we noticed the dedication they needed to high-quality merchandise and collaboration with companions and knew we had discovered somebody we may belief,” Kevin Lerdwichagul, CEO of Glitch Productions, says. “Plus, the truth that we’re each Australian corporations making an attempt to make it on the worldwide stage meant we understood one another utterly.”
This partnership aligns with Moose Toys’ purpose to construct its world client product licensing program round leisure partnerships. It follows the corporate’s partnership with MrBeast and the licensing renewal with BBC Studios for Bluey.
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