PlayMonster is launching the PlayMonster Influencer Community, a gaggle of social personalities designed to indicate off the corporate’s toys and video games and interact with audiences throughout TikTok, Instagram, and YouTube.
Members of the PlayMonster Influencer Community embrace @games4two, a pair who play board video games collectively on TikTok; TurboToyTime, a father and his sons who share their love of toys and video games on YouTube; and @gettishow, a world-record-setting hula hooper who has a TikTok channel.
“Launching the PlayMonster Influencer Community is a cornerstone of our mission to attach folks via social, shareable play experiences,” says Jonathan Berkowitz, CEO of PlayMonster. “Our founding community companions will improve our digital presence via fall 2025 and past and join our manufacturers with a captive shopper viewers immediately on the platforms the place they’re discovering new merchandise, artistic inspiration, and viral developments. We are able to’t wait to see the twists our influencers add to PlayMonster merchandise.”
The PlayMonster Influencer Community has a mixed attain of greater than 50 million followers. PlayMonster will use the community to advertise new launches and fan favorites, together with 5 Second Rule, Pigs on Trampolines, Yeti in My Spaghetti, Spirograph, Koosh, and extra.
Trending Merchandise
