IMG has prolonged its partnership with the Car Membership de l’Ouest (ACO) to stay the unique world licensing consultant for the 24 Hours of Le Mans by 2029. ACO and IMG intention to broaden the race’s attain with collaborations throughout vogue and life-style classes.
Current highlights embody a Le Mans hypercar assortment with LEGO and die-cast autos from Mattel’s Hot Wheels model. The enduring race, identified for thrilling motion and innovation, drew almost 120 million viewers this yr and captivated thousands and thousands extra on social media.
For over 100 years, 24 Hours of Le Mans has pioneered traits not solely in motorsports but in addition in vogue, know-how and tradition. It has constantly set the usual for mixing custom with innovation, efficiently connecting with each older and youthful generations. We’re excited to maintain working with the ACO to develop the model by strategic collaborations that attain various world audiences, unlock new income streams, and improve fan engagement.”
— Mickael Andreo, Vice President of Licensing, IMG
For extra data on licensing alternatives with the 24 Hours of Le Mans, go to imglicensing.com/brands/24h-le-mans/
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