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The LEGO Group Selects Publicis One as its New Global Media Agency

Following an 18-month pitch — which included incumbent company Initiative — The LEGO Group has appointed Publicis One as its new international media company. The brand new company will deal with strengthening The LEGO Group’s present connection to households and builders, in addition to the corporate’s stance on the significance of play.

Publicis One, which is powered by Starcom, will navigate the evolving digital panorama whereas exploring new and genuine methods to interact with its audiences, as seen by means of The LEGO Group’s prior campaigns like Rebuild the World and Play Unstoppable.

“We have been impressed with Publicis One’s depth and breadth of experience — in addition to their aligned cultural values,” says Julia Goldin, The LEGO Group’s Chief Product & Advertising Officer. “We look ahead to working collectively to additional improve our ecosystem, leveraging their insights and capabilities to create partaking and significant experiences for our audiences. Collectively, we goal to encourage kids and households globally, nurturing creativity and fostering studying by means of play.”

The brand new company, which can begin onboarding this month, may also work with Initiative for 3 months to make sure a clean transition and preserve a robust brand presence.

“We wish to thank the staff at Initiative/IPG for a terrific seven years. They’ve been with us each step of the best way as we considerably grew the enterprise, launched our first international model marketing campaign, and reached extra kids than ever earlier than. We’re grateful for his or her help and collaboration,” Goldin says.

For extra details about The LEGO Group’s branding, go to lego.com.

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