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Wind Sun Sky Entertainment Introduces 2 New Hires, Partners with Viral Nation on Content Deal with ‘The McCartys’

Canadian multimedia firm Wind Sun Sky Entertainment (WSS) is bringing on two new hires for its management and administration groups: Senior Vice President of Model Development and Partnerships Mohit Vijayakumar and Senior Director of Multi-Platform Methods Linton Chokie. 

Vijayakumar’s focus in his new place will likely be to create long-term sustainable progress for the corporate by way of industrial and philanthropic partnerships, with the precedence to include these targets with WSS’s Future Chicken challenge, which goals to advertise optimism in the direction of local weather change for youthful audiences by optimistic academic content material. For 20 years, Vijayakumar has labored within the subject of environmental sustainability as a marketing consultant to a number of manufacturers, fostering partnerships and securing sponsorships for movie star athletes and explorers. 

Chokie, previously the Advertising and marketing Lead at Information Community, will intently work with Vijayakumar and Catherine Winder, CEO of Wind Sun Sky Entertainment, on advancing the mission of the Future Rooster challenge by strengthening the studio’s media presence and engagement. Bringing his expertise from Information Community, he’ll oversee the model’s social media channels, and play a pivotal function in its content material creation and distribution.

Winder shares her ideas on the brand new additions to the staff. “Mohith and Linton are excellent additions to the Wind Solar Sky Leisure Group,” she says. “Their mixed experience in strategic partnerships and digital content material technique additional deepens our bench power as we proceed to develop our manufacturers and broaden our Future Rooster mission.” 

Wind Solar Sky Leisure and Viral Nation, a social media advertising and expertise illustration company, joined collectively in a content material take care of the household content material creators referred to as The McCartys. Collectively, they plan to make use of this partnership to begin a multi-platform leisure universe together with their very own collection, varied animated shorts, and a Roblox promotional expertise. Identified for his or her optimistic and family-friendly model, The McCartys have accrued a following of greater than 18 million throughout their TikTok and Youtube channels, and that is their first ever collaboration with each WSS and Viral Nation. 

Relating to the collaboration, Winder states, “Increasing attain throughout a number of storytelling platforms and codecs for iconic expertise like The McCartys is simply the sort of alternative we search for. They’re such a dynamic, humorous, and relatable household that bringing them to life in an animated world was a pure subsequent step within the evolution of their superb universe.”

Paul Telner, Head of Programming at Viral Nation, provides, “This challenge showcases the boundless potential for content material creators to discover various avenues and seize thrilling alternatives past their present digital platforms. Working with The McCartys and Wind Solar Sky Leisure represents a monumental step ahead within the creator economic system. This collaboration expands the attain of Viral Nation’s expertise and pairs them with a number of the greatest producers at this time.”

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